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The current video game landscape makes it challenging for both developers and publishers to thrive. Not only have recent development and production costs gone through the proverbial roof, but there is also more competition in the marketplace now than ever before. Ironically, both conditions are a result of gamers’ increased quality expectations and all the perpetual tech updates for PC’s, consoles, and mobile devices. When a developer or publisher launches a video game into the wild, they’re really just taking a leap of faith. Will they become one of the successful few, or will their work disappear into the sea of new releases? Armed with the right game commerce strategy, any studio has the potential to transform a passion project into quite a successful business venture, as well. A cornerstone of such a successful strategy is the in-game store. This is because integrating an in-game economy provides added value to the players and generates additional revenue for the studio. Download this free guide today to learn how to:
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