12 Lead Nurturing & B2B Sales Techniques that Every Salesperson Should Know

Contacting qualified leads, nurturing them, building trustworthy relationships with your prospects are the steps towards the most desirable goal – a closing.

And while sales close rates vary from business to business, all salespeople can agree that they’d like to close more deals more effectively. In fact, according to Hubspot’s study, more than 70% of salespeople say closing sales is their top priority.

Sales representatives have come up with several closing techniques to help soften prospect resistance and put them in a buying mood. Some of those techniques come and go with the bestselling book or when a new tool appears. And yet others are here to stay. These are the 12 B2B sales techniques that can help you close the sales you need to have the success you want.

At a glance: Sales techniques every great salesperson should know
  • Spot the Right Triggers
  • Lead Nurturing
  • Encourage Sales and Marketing Collaboration
  • Automate Wherever You Can
  • Build a Trustworthy Relationship
  • Always, Always Follow-up
  • Be Human
  • Create a Sense of Urgency
  • Share Useful Information or News
  • Use Social Proof
  • Getting Them to Say “Yes” or “Yes”
  • Use Sales Closing Lines
  • Ask One More Time
  • Finally, Closing the Sale

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