How to Create Content that B2B Sellers Love (and Use)

Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend—from Allego’s Wayne St. Amand, CMO, and Jake Miller, senior product marketing manager.

Join this webinar and learn:

  • The primary reasons why sales and marketing alignment is so difficult
  • How B2B marketers and sales can co-create content to ensure what’s developed is impactful
  • Why content management is still critical, but a focus on content activation is overdue
  • Plus! Ask questions of our expert speakers


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