Customers crave content. Whether they are looking for new ideas for a room renovation, planning a wedding or comparing vacation rentals, content is at the center of every one of these experiences.

Beyond the content itself, you need to weigh how to manage the content to ensure it — and your content production efforts — remain effective into the future.

This guide discusses two primary approaches to content production, the high-touch design approach and structured approach. It also explains where these two approaches differ to help you determine the right balance to make the most of your digital marketing strategy and tools.

Included in this guide:

• The high-touch design and structured approach
• Finding balance in your approach
• Comparison of content production approaches