Distribution is one of the biggest challenges for brands that create content. Our guide has five strategic best practices that will help your content get more reach (and reach the right people), based on lessons from leading brands’ distribution strategies. It covers:

• How to be snackable
• Creating personas
• Content sharing
• How much content you should create
• The role of video

Find out what to keep in mind when planning and creating content to give it the best shot at wider distribution.