How to Increase Your Content’s Discoverability: 3 Steps to Maximizing Every Piece You Publish Month After Month (and Year After Year)

The problem here is pretty clear — in order for B2B marketers to maximize their content marketing ROI, they're going to need to figure out a more effective way to increase content consumption and engagement. But how can you improve your content's performance when no one can find your content in the first place?

Enabling content discoverability is key for generating results from your B2B content. In this eBook, you'll learn:
  • Why and how your target audience is seeking your content
  • How to organize and assemble your blog or resource center
  • How to build a content experience that enables content discoverability


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