How to Run a Disruptive Demand Generation Content Program

In part one, “Find Your Disruptive Story/Focus on Situations Not Personas,” of this two-part live webinar, Chief Strategy Officer, Tim Riesterer, from Corporate Visions Inc. will articulate why it’s integral for today’s marketer to find their disruptive story in hopes of driving success. Tim will walk you through examples that will help you defeat status quo thinking, how to create disruptive content, and help you become more focused on situations versus personas.

In part two, “Marketing Beyond the C-Suite / Get the Most Out of Your Content Distribution,” SVP Audience and Product, David Fortino, from NetLine Corporation will share his perspective on the current state of demand generation as it relates to effective lead gen campaign targeting strategies. You’ll learn how to take your disruptive content to the next level by leveraging distribution tactics and audience targeting methods that will generate ideal long-term results.

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