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What makes a movement a movement? After all, that’s a word that seems to get thrown around with increasing flippancy these days. Simply adding the word “movement” to a campaign, cause, or communications strategy doesn’t automatically make it one. Movements are rare, unmistakable, and wildly effective forces that are hard to stop once they’ve picked up steam. They rarely happen overnight and they never happen by accident. Movements are, in essence, weird. Use this helpful book to learn why “weird” is good, and how it can help you stand out. |
