The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit.

Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally.

You'll learn how to:

• Drive brand awareness and consideration with peer reviews
• Use the voice of your customer from peer reviews to improve SEO and conversion rates
• Integrate downstream intent data to create better marketing campaigns