Marketers' ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts. Technology can help, but it's not enough to support a marketing strategy built on first-party data. For companies looking to communicate effectively with customers and prospects across touchpoints, Step One is to put the right processes in place to drive value from your first-party data. In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity. Join us to learn:
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