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Identity Graphs Demystified

by / Comments Off on Identity Graphs Demystified / Posted in: All Articles, Management & Operations
With the emergence of people-based marketing, an identity graph is the foundation required to recognize people across channels and devices at every step of the customer journey to deliver true 1:1 marketing at scale.

But what exactly is an ID graph and what should marketers prioritize when evaluating a vendor?

Download this two-page guide to learn:
  • An overview of ID graphs and how they link data across channels and devices.
  • A comparison of in-market solutions by speed, persistence, neutrality and scale.
  • What marketers should ask an ID graph vendor to get the best targeting, measurement and personalization outcomes.


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