Infographic: Why Your Company Needs a Business Blog & How to Start One

In a 2017 business report by State of Inbond, findings showed that traffic and lead generation continue to be among the top challenges faced by corporate marketers worldwide (nearly 63%). Furthermore, almost 52% of B2B marketers now define “blogging” as the most critical component to a content marketing strategy.

Today, blogging is the most cost-effective way to drive traffic to a website, bolster organic lead generation, and ultimately increase marketing success. The best part about all of this, is that starting a blog is much easier and inexpensive than you may have thought.

The infographic below, compliments of, creatively explains why you need a legitimate blog for your business (and what all it takes to start one). Take a look >>

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