In a survey of 202 respondents, primarily composed of B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral strategy that it is on the rise…

Businesses are no longer solely focused on bringing in new customers. Rather, they are trying to retain and build on the relationships that they already have with existing clients.

Influitive’s Research Report – “The State of Customer Marketing 2017” – shows that 93% of organizations surveyed expect their customer marketing efforts to take on greater importance this year. Furthermore, the results also indicated that 62% of these companies will increase their customer marketing staff and/or budgets here in 2017…

With only 61% of them satisfied with the results of their current customer marketing efforts, this year proves to be a great opportunity for growth! This free infographic, compliments of Digital Marketing Philippines, shows the the top 8 B2B customer marketing trends to keep an eye on in 2017 >>