Innovation is inherently disruptive when it comes to new products and services, especially for companies forced to react to developments like Google and the iPhone. In this O’Reilly report, Mike Barlow investigates how startups and large companies alike are looking to keep up with the pace of technological innovation today.

Disruptive innovation doesn’t always involve a new product or service. Creating new a business model or new market for an existing product can have the same effect. A couple of years ago, a small platform-as-a-service company repurposed an internal project as a virtual shipping container called Docker—a classic "pivot" story.

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