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Understanding content B2B trends and opportunities help improve the customer experience by providing relevant content at the right time. When organizations can successfully deliver the right content at the right time there is a huge impact on ROI; 51% of B2B marketers say content marketing has provided the best ROI for their business. An assessment of over 50 companies uncovered that many organizations are missing or underutilizing content. Content gaps are prevalent across the customer journey, with only 3% of organizations scoring full points in any one stage, and 0% of organizations scoring full points across all stages. Read this paper to get more in-depth insights and common content opportunities. |
