As we have heard from the HCP community since the onset of COVID-19, healthcare professionals are overwhelmed. Not only do they have numerous in-person responsibilities added to their plates, but they’ve become underwhelmed with the overwhelming amount of content they are served online. 65% percent of HCPs feel at least one pharma company has “spammed” them with digital content as the COVID-19 pandemic has evolved (source: Accenture). 

HCPs want to hear from Pharma, but in a way that benefits their patients directly vs. in a strictly promotional sense. How can your brand break through the clutter and create a more personalized experience for your target audience? 

This presentation will discuss a personalized approach to non-personal promotion and includes recommendations on how to make your message stand out from the rest. We will look at some of the most often used brand target list segments and examine the best way to message your frequent prescribers, white space clinicians and everyone in between.