Justifying Digital Asset Management

Digital asset management (DAM) is the centre of your content universe. A true anchor platform to the marketing technology ecosystem, DAM has emerged as the system of record for rich media and visual content, descriptive metadata, rights and release information, and usage analytics.

As a central source of truth, DAM helps get the right content to the right people at the right time. It provides content managers and creators information on how assets are used throughout the content lifecycle. By enabling scalable content use and repurposing, DAM helps to streamline marketing operations, improve the return on content investments, and protect brand consistency.

Use this guide to understand and evangelise how DAM can be life-changing for your teams, your business, and your brand.



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