Creating high-quality video content is no longer the exclusive domain of broadcast organizations that own expensive cameras, production systems, and storage environments. Corporations, government agencies, educational institutions, and medical organizations have begun embracing advanced technologies, such as 4K and HDR, while adopting broadcast-quality workflow tools in an effort to deliver higher-quality video results. This trend will likely accelerate as sophisticated products become more affordable and easier to use. Non-broadcast organizations will be able to increasingly capitalize on these tools to produce a variety of video assets.
