Lead generation is the core of your business. But it’s not as simple as generating an inquiry. Successful lead gen happens when you gain a full picture of consumer identities which is much easier with the help of a data partner with robust identity resolution capabilities — namely verifying the accuracy of data and completing missing information.

Identity resolution needs to happen quickly, given the rate at which leads are bought and sold. Receiving information in real-time helps you engage with those most likely to convert before the competition, improving your likelihood to convert. Speed also grants you the power to market to prospects while they’re still in the decision-making process.

In this handbook, we’ll examine:

- What identity verification and completion are

- Why they’re imperative for successful lead gen

- How to make sure you choose the right data partner to provide these services