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Poorly handled corporate crises (product recalls, environmental disasters, security breaches) can ultimately ruin a company’s reputation. Damage is usually determined more by the quality of the response than by the severity of the crisis itself. A strong and swift response can become an opportunity to demonstrate decisive leadership. Successful crisis management requires two things: a crisis management plan and developing a communications infrastructure for the CEO, Board of Directors, and Company Secretary. Download this white paper to learn:
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