Six Major Marketing Trends to Watch in 2015


Key insights from agency marketers at BBDO, Mullen, Social@Ogilvy, and Barkley.

Marketing moves fast. Great marketers need to move faster. It’s time for a fresh approach to growing your brand.

In this report, we sat down with some of the smartest agency marketers we know, including Alex Jutkowitz, managing director of GroupSJR, Eric Fulwiler, VP of Social at Mullen and Rebecca Nadilo, Head of Engagement Planning at BBDO, and identified six major marketing trends and tactics that brands need to set themselves up for success in 2015.

From middle-weight content to new platforms to smarter ad tech to a backlash against in-house creative work, our latest Percolate report will give you fresh ideas and a new perspective for your best marketing year yet.

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