Making the Business Case for Analytics

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Analytics can help decision makers understand and improve their business. Nevertheless, it can be hard to make a case for investing in analytics solutions. While a team of people performing manual analysis to assemble reports is inefficient and presents a significant annoyance from a workflow process perspective, C-level executives might feel the hassle doesn’t justify the investment. To secure funding, you must demonstrate a business need and quantify the financial impact. Read this eBook to discover the five best practices for assembling a business case to secure funding for your analytics initiative.

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