Making the Case for Big Data and Hadoop in the Enterprise

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Big Data – structured and unstructured data from many sources and formats – means different things in different industries. But as different as their needs and usage of Big Data may be, there is one commonality among all industries: the opportunity to plumb Big Data for better, more informed perspectives on customers, products, partners, competitors, and strategies. This eBook highlights the benefits of Hadoop across several industries and explores how the right data management solution can combines open source Hadoop with enterprise-grade management and analytic capabilities for better business decisions.

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