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It’s not enough to deliver the product itself; the customer’s experience of the product throughout its lifecycle must be modeled and often customized. Instead of engaging the customer in a journey with touchpoints along the way, the emerging model of Industrial Customer Experience welcomes the customer into a supportive coalition that provides for nearly every need – from conceptualizing innovative product ideas, interactions, and ecosystems, to virtualizing, visualizing, simulating, and realizing products and the environments they were designed for, to the adaptations and services needed throughout the whole lifecycle. |
