Marketers and salespeople often see the world very differently—so much so, that we might say they are from different planets. With the proper support, sales and marketing can work together to drive incredible results for the business...they just need some extra help to see eye to eye and get their relationship back on track.

When communication breaks down, relationships fail. But there’s a reason your friends may say “have you two considered seeing someone?” when listening to you describe a rough patch in your relationship.

Today, a solid 92% of marketing and sales teams could use some relationship counseling.

Let’s take a look at how these principles can be used to improve marketing and sales relationships, with significant results for your business.