Marketing Strategies for Highly Personalized Online Experiences

Amazon has been a leader in personalization for years; now brick-and-mortar retailers like Wal-Mart are getting in on the act. However, as one survey shows, most marketers aren’t there yet: while 94% of marketers understand the importance of personalization, many don’t know how to do it, with 95% sitting on untapped data. Why is everyone talking about personalization? Download the white paper to find out.

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