 | A Valuable but Challenging Market Segment Software developers wield considerable influence in today’s increasingly tech-focused economy. Marketers who convert devs into advocates for their tool or solution have a lot to gain; however, this segment is notoriously immune to sales tactics, advertisements, and marketing jargon. Breaking through this skepticism takes creativity and persistence. Take Advantage of Our Experience DZone has marketed to the dev audience for 20 years – we know what works. In this ebook, you’ll discover tried-and-true tactics for reaching the software developer market, including advice on how to:
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