Master The Next Wave Of Social

For the marketing leader, social media offers both a huge opportunity and daunting challenge. You know you can reach and engage your customers on social channels, but the environment is foreign - it's highly personal, resource intensive and hard to measure. While consumers might engage with a few branded social programs, the vast majority of social media marketing campaigns are half baked, poorly tended, and disconnected from the rest of companies' marketing programs.

Learn to weave social media throughout your marketing RaDaR; build a business case for investment and change; hire the right people and partners; execute the right tactics; and measure to gain insight and improve over time.

Request Free!