Organizations spend a great deal of time and effort in generating and converting leads by tracing customer journeys, mapping content to them, and delivering the best customer experience possible. However, these short-term wins are incomplete without the assured long-term success. This is where Customer Lifetime Value (CLV) comes into play.

CLV is a metric that indicates the total revenue a customer will generate during their lifetime. If you want your business to acquire and retain highly valuable customers, then this is your go-to metric. Want to know all the whys and hows? Download this eBook for free and voila! It’ll acquaint you with the basics of CLV and additionally, how customer support and customer success play a crucial role in augmenting CLV.

Key Takeaways:

• Discover the meaning, scope, and nature of CLV along with the ways to calculate it
• Learn the difference between customer support & success, & how they contribute in CLV
• Understand how smart tech helps you deliver superior support, thus boosting the CLV