Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it. However, visual media can also weigh down your webpages, increase page load times, deflate your search rankings, and turn visitors away. This whitepaper offers numerous best practices for optimizing visual media on your websites, enabling you to provide both a fast and engaging site experience to your visitors and potential customers.