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Do you know how well each piece of your brand’s marketing content has performed over the past, say, six months? Can you accurately determine how much each marketing piece contributed to the sales pipeline and bottom line? (And we don’t just mean tracking your efforts with Google Analytics—the latest version of which, incidentally, is completely different from the prior one.) If not, join us for our Metrics and Measurement Friday Forum (this Friday, March 12!) for these three incredible (and incredibly useful) sessions: How to Get Full Visibility into your Content Marketing Performance This session will walk you through an analytics setup that captures the data points you need to demonstrate how your marketing content performs. The 5 Biggest Mistakes Marketers Make with Attribution Now is the time to figure out exactly what is (and isn’t) helping your brand grow its audience and sales. How to Think About the New Google Analytics 4 Learn about what’s changed in the new version of Google Analytics, and how to use it to get the data and insights you need.
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