Today’s “full funnel” marketers are actively working side-by-side with the sales team throughout every stage of the buying journey and sales process. This eBook is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach.

You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including:

• Helping your buyers challenge the status quo and engage
• Establishing need and urgency to accelerate sales pipeline velocity
• Coordinating sales and marketing activity to close more deals in less time
• Accelerating the pace, volume and conversion of qualified sales opportunities
• Much more

Gain invaluable sales and marketing insights today.