The concept of Test Data Management (TDM) might not be new, but it is often overlooked, under-valued and misunderstood, and the full value it can bring to the business unrealized. For many organizations and vendors, it is seen as an environmental issue only, and amounts to copying, masking, and possibly subsetting production data. This migrated data is then considered a “gold copy”; to be used across QA and development environments, and the goal of better TDM becomes the faster management of this copy, and meeting the need for new copies.