Multiplying Innovation in the Age of Experiential Retail: Seizing More Value from Business Ecosystems and Available Data

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Consumers are driving business change at an unprecedented pace. Progressive retailers understand that data created by assessing the value of each iterative consumer engagement becomes fuel for the next cycle, thus empowering them to continually improve outcomes. A complete digital transformation, powered by advanced analytics, is required to rewire how capabilities are delivered to continually provide a new “best experience” to the customer — greater loyalty driving business performance growth. Read this analyst report to learn the five critical success factors necessary to continually align with, and even anticipate, customer needs.

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    Which of these best describes your challenges with your current customer management tools? (Select all that apply)

    Lack of visibility into customer relationship and customer journeyInability to easily identify cross-sell and up-sell opportunitiesInability to personalize offers based on the customer personaDifficulty identifying pain points around the customer experienceCannot easily identify customer relationships at riskVendor lock-in or integration challenges with customer experience software

    In what areas are you planning to upgrade your customer insight solutions? (Select all that apply)

    Data analyticsCustomer experience and engagementCustomer data managementCustomer satisfactionCustomer interaction managementCustomer journey managementCustomer intelligence - CICustomer insightCustomer communicationsNo upgrades planned

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