In this webinar, Omdia VP for Media & Entertainment Research Rob Gallagher draws on this research and more to explain how media technology vendors capture this growth by better connecting with customers via innovative marketing strategies.

In this session, you will learn about:

• The overall outlook for the TV and video ecosystem, from content to services to technology, based on Omdia’s latest research.
• Which service and technology segments will drive growth, both in 2022 and over the next five years.
• Key priorities for TV and video tech buyers, drawing on our annual surveys of media technology decision-makers.
• Strategies and best practice for marketing media tech, based on a study involving of over 80 senior industry executives.
• Real-life case studies on how world-leading media tech vendors are innovating with digital marketing.

Expert speakers include:

• Rob Gallagher, VP of Research, Media & Entertainment, Omdia
• Maria Rua Aguete, Senior Research Director, Visual Entertainment, Omdia
• Dan Simmons, Research Director, Media Delivery, Omdia
• Pablo Carrera, Lead Consultant, Media & Entertainment, Omdia
• Scott Harris, VP of Sales Enablement, Informa Engage