The auto industry has evolved. Post pandemic, customer expectations have changed. When it comes to buying a car, reliance on digital for at least the initial part of the car-buying process will remain. So how are the market leaders of today preparing? This whitepaper from Reuters and Acxiom explores the shift; detailing insight from experts into how a data-driven approach to customer experience is key - across traditional, digital, and hybrid channels - and why now is the time to prepare, to stay ahead. Download to explore:
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