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To make smart decisions about how your brand is performing online, you need data—the right data. How you collect this data and how you analyze it are key components of how well informed your business will be as you guide your brand into the future. Through our collective experience, Nielsen and Profitero have identified essential tips and insights to create a successful e-commerce strategy. In this live webinar Andrew Pearl and Justin Belgiano discuss the importance of establishing key metrics that gauge e-commerce success, and share practical advice on how to effectively measure your brand’s performance at the digital shelf. |
