One to One: The IDG MarketingFit Guide to Account Based Marketing (ABM)

Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences that marketers should familiarize themselves with before they start rolling on an ABM pilot (or enhancing a campaign).

Fortunately, marketers can learn how to launch their own successful account based marketing strategy with IDG’s One to One: The MarketingFit Guide to Account Based Marketing as their handbook. This guide shares how to adopt the ABM mindset and define the scope of your campaigns to target the tech decision-makers at accounts that are likely to buy. Get first-hand insights from IDG and Triblio’s data and ABM experts for an inside scoop on how to create the most effective ABM campaigns.



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