Optimizing for the Global Consumer

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For the first time in history, billions of consumers around the globe have access to products in worldwide markets. That access is granted by the digital devices held in their laps and in the palms of their hands.

Global market research firm Euromonitor expects global e-commerce sales to hit $1.5 trillion by 2018, up from $840 billion in 2014.1 Thriving middle class consumers in hundreds of countries are hungry for products they simply can’t procure from local markets. They’re finding those goods on your Web site, but are you ready and willing to fulfill?

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