Oracle Database and Marketing Cloud Service Selection Process by DX Marketing Video

To build a new environment for its direct marketing solutions in a limited time frame while maximizing ROI for its customers, DX Marketing, one of the country's most comprehensive data-driven marketing firms, has selected Oracle Database Cloud Service and Oracle Marketing Cloud Service.

Faced with the challenge of identifying valuable consumer data, from hundreds of millions of records, for customer acquisition programs, DX Marketing's IT department decided to replace its on premises computing platform. For its new solution, DX Marketing sought to reduce risk and infrastructure costs; adopt innovative database features to help improve time-to-market; and scale fluidly in order to meet expanding customer demand. With Oracle Database Cloud Service and Oracle Marketing Cloud Service, DX Marketing has achieved their goals and been able to take advantage of greater performance, security and scalability compared to its previous computing environment.

Oracle offers general purpose and high memory compute shapes to provide the full power of the Oracle Database in the cloud for any type of application. Oracle Database Cloud is part of the Oracle Cloud Platform, a comprehensive, integrated suite of services that make it easier for developers, IT professionals, and business users to build, extend and integrate cloud applications.

Request Free!