It sounds crazy, but it’s true. The single biggest thing you can do to crush your digital marketing goals in 2022 is to have the right strategies for phone call conversions. Consumers call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls — and the experiences your business provides to convert them — can make or break your ROI. Don’t be left behind.