How can B2B marketers drive scalable opportunity growth? By building a tactical strategy and pairing it with a solution that delivers results. As part of the ABM Leadership Alliance's virtual summit, NetLine's David Fortino joined forces with TripActions' Colm Shalvey to discuss how TripActions built a sustainable, scalable program for quality lead generation.

This webinar discusses how to:

• Pivot your content and targeting strategy in a real-world crisis
• Acquire target accounts for pipeline generation
• Diversify content across the buying committee to drive deeper engagement
• Create sustainable growth for long-term success
• Apply buyer engagement data to an ABM strategy

TripActions found the solution to build opportunity growth at a continued healthy rate to bring in net-new names that converted to net-new clients. Discover the proven tactics and first-party content engagement insights for content-powered lead generation success.