Plan, Build and Run

Transforming to an experience-based business — focused on selling experiences versus products and services — is no small feat. The vast amounts of data available to both individuals and organizations have raised expectations. 

Designing, building and implementing top-notch experiences requires a great deal of planning, strategy, time and, of course, the right platform. Your ability to drive customer engagement and loyalty is only as strong as your digital experience platform.

This guide explores the three major phases of migrating to Adobe Experience Manager: Plan, Build and Run.

Included in this guide:

  • A closer look at Adobe Experience Manager
  • Designing a great User Experience
  • Success with Adobe Experience Manager


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