Playbook: Defining an ICP for Manufacturers

In today’s competitive climate and digitally-led landscape, trade shows and in-person sales efforts are no longer enough. As a part of the manufacturing industry, it’s time to modernize not only your factory floors, but marketing strategy that fuels your sales engine.

To get started, you should begin with the first foundational step – defining your ideal customer profile or ICP. To help you, we’ve created this informative playbook that covers what you’ll need to know to create a comprehensive and accurate understanding of your unique target market.

This playbook will deep dive into:

  • How to create an ICP from start to finish
  • What questions to ask when creating your ICP
  • Ways to validate your ICP with data

Download this Playbook today to learn more!



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