Covid-19 has accelerated trends in digitalization and automation. For companies in the Asia-Pacific (APAC) region, these trends have greatly reduced the need for face-to-face time with customers, suppliers, and staff. Amid the pandemic, companies embracing the concept of being data-driven were better placed to rely on a range of financial and operational data to make real-time decisions. That ability, in turn, allowed them to increase their agility in cutting costs and focusing on their highest revenue potential to preserve cash—measures that helped them survive the immediate crisis and position themselves to thrive in its aftermath.