When it comes to consumer privacy, businesses operate in a world of constantly changing expectations. Especially where mobile technology is involved. There’s new guidance from technology companies, evolving standards from regulators, growing demands from customers, and a whole lot more.

Despite the pressures, however, there’s good news. Not only are the underlying principles of data privacy simple and intuitive, they’re easier to implement than you might think. By embracing some basic privacy practices, you’ll be able to build enduring customer relationships, while complying fully with evolving privacy standards and practices.