Today, mobile devices are full-fledged business tools. Building on mobile device management (MDM) and mobile application management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. But to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application. Read this white paper to learn why mobile application lifecycle management (MALM) is the key to ensuring the protection of apps and associated data by integrating security throughout the end-to-end process.