In a world where customers have a multitude of options for almost any purchase, the demand to know and effectively engage customers has never been greater. However, efforts to create personalized experiences with the needs and desires of the customer in mind have often been futile, as they have relied on past results versus predictive analytics that project future trends. Read this research report to learn what types of marketing strategies can achieve a more complete customer view to maximize the potential for capturing a lifetime stream of revenue.
