During the past decade, the concept of digital trust has evolved from a compliance buzzword to being largely acknowledged as the rock-solid foundation of the entire digital world.

Digital trust is essentially the idea that a consumer’s personal information which has been input onto a website or application will remain secure. But what is the importance that customers put on trust and how can companies establish and maintain it?

This report explores the correlation between privacy and trust in the digital world and highlights the most important findings from a research commissioned by Glassbox and conducted by Ernst & Young.

Included in this report:

• One-page summary infographics and key findings from the research
• Factors that discourage consumers from making online purchases
• Rating of industries that are trusted to manage and protect personal data