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A sector that has always been in the spotlight is being observed as it never has been before by more audiences than ever before. That includes the ways all entities in the space are communicating with all stakeholders. Developments in healthcare and pharma have a direct impact on every business in every industry vertical. In many ways, that has always been true, but never more so than now. In highlighting the innovative philosophies, comms strategies and tactics of this industry’s leaders, this PRWeek virtual event will provide education and insight to PR and marcomms professionals in all sectors while simultaneously offering a glimpse into the future of healthcare. Session Topics: The Future of Digital Health The Global State of Digital Health Report is a groundbreaking report co-authored by Galen Growth, an international digital health market-intelligence company, and FINN Partners. The first in a series of quarterly reports pulls data from over 200 million data points and 12,000+ digital health ventures across the planet to highlight emerging market trends, areas of growth and innovation, and market expectations beyond equity funding. This session will cover:
Sponsored by: FINN Partners Models of Influence In November, PRWeek revealed its annual Health Influencer 30 list. Each comms leader on that compilation is among the most important, agenda-shaping voices in the healthcare comms space, models of leadership from whom professionals in all sectors can learn and be inspired. If anything, this is even truer now than ever in a world forever changed by the global pandemic. In this session, we feature honorees who will share their unique and expert perspectives on where the industry is now, where it is headed, and — most of all — how and why it impacts every communicator and, frankly, every American. Legal and Long-lasting: The Keys to Promoting Pharma on Social Media While marcomms efforts in the pharma space are always a unique prospect due to regulatory mandates and numerous complex matters, the challenges intensify when working with influencers and social-media platforms. This session will drill deep into the most effective strategies and tactics to navigate these obstacles — tips that will help communicators in the healthcare space and beyond. The Hows of Holistic Health The importance of overall well-being has never been more top-of-mind than it is now. While the physical part of that equation has often been the focal point, the mental part (the unseen part) remains under-considered by too many. The workplace is an area where this gap needs to be filled because it touches every aspect of your business: productivity, morale, earnings, etc. In this session, industry leaders share their playbooks as to how you can ensure your teams are taken care of holistically for the benefit of each individual and the entire team. |
